Ichitan Co. - 1757 Words

Production/Operation Management Field Trip Report (Tan Land) [pic] 1. Company/Organization overview: briefly discuss the company’s product and/or service offered and target markets. Ichitan group was established by Mr. Tan Passakornnatee after he sold his first Green Tea brand, the Oishi Green Tea, to Thai Beverage Public Company limited. Ichitan group start off selling Double Drink which are juices. After a while, Mr. Tan has launched Ichitan Green Tea to compete with his old Oishi brand. The product was first launched in three flavors. The first flavor is the original flavor that focuses on the taste of original green tea by using only blooming tea. The second flavor is the honey lamon that combine a mixture between green†¦show more content†¦The company has developed Cold Aseptic Filling Technology (CAFT), a cutting edge technology for filling high quality beverage, to meet consumers demand for minimally processed drinks keeping the best quality of nutrient ingredient. The manufacturing process begins with passing boiled tea into a tea separator from which all residues are filtered. Then, pure tea extracts are sent in a sealed-off sterile environment to flavor mixing tanks taking only 4 seconds which originally took up to 20 seconds. Once the heat is reduced to 30 degree Celsius, the sterilized products are then filled in a container sealed under cold aseptic conditions. The fact that the products are being packaged at the room temperature makes it unnecessary to use thick heatproof containers. Polyethylene Terephthlalate (PET) bottles for cold aseptic filling systems use only 17.5 grams of plastic while the heatproof containers use up to 27 grams, reducing the use of plastic by 36 per cent. PET bottles are also friendly to environment and easily degradable. Moreover, with an advance in technology, CAFT allows Ichitan Green Tea to keep up to five times the nutrient ingredient of its products. Another outstanding benefit of cold aseptic filling system is the machine ability to run continuously for 120 hours contrasting to the old system machine which runs only for 20 hours.Show MoreRelatedKey to Success in Life715 Words   |  3 Pageslife success. Why? Because some of achievement people don’t graduate from private university and some of them have the highest education level only grade ninth. Tan Passakornnatee or well known as Tan Ichitan, who found Ichitan Group Co.,Ltd., the big company that produce beverage in name of Ichitan . He also the founder and CEO of Japanese restaurant and beverage, Oishi group Public Company Limited more than 10 years. Later, he decides to resign from Oishi group to create his own business. When he